Theory of Tea

For this premium tea brand, we developed a sophisticated identity system that translates ancient tea traditions into contemporary luxury. Our approach honored the heritage of Huangshan's tea cultivation while establishing a distinctly modern presence in the premium tea market.

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The visual identity centers on a minimalist logo that abstractly references traditional tea vessels, complemented by a refined color palette of jade green and warm whites. The stationery system employs subtle textures and embossing techniques that mirror the misty mountain environment where the teas originate.

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The result is a cohesive brand system that positions Theory of Tea as a curator of exceptional tea experiences, where every element - from embossed logo to carefully crafted narrative - speaks to the brand's commitment to artistry and authenticity.

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