For this vibrant Hawaiian poké bowl restaurant, we created a visual identity that captures the essence of their culinary artistry. The result is a playful yet sophisticated brand system that stands out in the contemporary food scene.
The logo design features organic, flowing letterforms in a bold coral red that embodies the warmth and energy of Hawaiian culture. Each letter takes shape naturally, influenced by its neighbors – a visual metaphor for how ingredients in a poké bowl harmoniously come together.
The supporting visual language introduces a palette inspired by fresh ingredients: vibrant coral, sunny orange, sage green, and soft pink. These organic shapes dance and flow together, representing the perfect blend of textures and flavors found in every bowl.
This identity system successfully translates the joyful experience of fresh Hawaiian cuisine into a contemporary visual language.
Logo Design
Visual Identity System
Brand Pattern Design
